Journal Jot and Jive, created in 2015 was developed to engage women in using their journals unapologetically. The owner A. Renee Ross saw a need for women to embrace placing pen to paper. After hosting journal sessions she developed a platform that highlights the creative ability in using journal cards, stickers, and other art mediums in journals and planners. Over the years, she began creating journal prompts to guide women deeper in their writing process. Her ultimate goal is to teach women how to plan and journal effectively, place those plans in motion and how to write: "the great, the good, and the not so good"